High Return Rate? How IG60 Uses 3 Million Parcels to Protect Your Profits

In Tunisia, Cash on Delivery (COD) is a battleground. Every returned parcel isn't just a missed sale; it's money thrown away (ad costs, shipping fees, wasted time).

At IG60, we decided to transform this challenge into a science. Thanks to our network of over 2000 sellers, we have access to a database of more than 3 million parcels. Here's how we put this power in your hands to reduce your returns.

1. The Global Score Bar: Leverage the Network's Strength

As soon as an order lands in your interface, IG60 queries its database. If the customer's phone number exists in our network, a score bar appears:

• 🟩 Green Bar (Score > 70%): A 'golden' customer. They receive their parcels.

• 🟧 Orange Bar (Score 50-70%): Average customer, remain vigilant.

• 🟥 Red Bar (Score < 50%): Alert. This customer cancels more than they buy.

• Pro Detail: You see the exact ratio (e.g., 85% - 12 delivered / 14 total). You no longer guess; you know.

2. The Icon System: Your Personal History

IG60 also tracks your unique relationship with your customers.

• Automation: If your shipping carrier (Aramex, First, etc.) is integrated, the icons update automatically.

  • 🟢 Green Icon: They have already purchased from YOU.

  • 🔴 Red Icon: They have previously failed to receive an order from you.

• Manual Management: You can also manually mark your customers. The system will remember this for their next order.

3. Intent Validation: SMS & WhatsApp

A form filled out of curiosity is a future return. To filter out 'real' buyers, we've integrated SMS & WhatsApp confirmation buttons on the thank you page.

• Result: A customer who takes the trouble to manually confirm statistically achieves over 90% delivery rate.

4. Automatic SMS: Combat Forgetfulness

The delivery time in Tunisia (24h to 96h) is the danger zone where the customer loses interest. IG60's SMS system maintains positive pressure:

• Confirmation: Received just after purchase.

• Shipping: "Your parcel is on its way."

• Delivery (Out for delivery): "The delivery driver is arriving today." The customer prepares their money, their phone, and most importantly, they are expecting you.

💡 Expert Tip: In e-commerce, data is your best insurance. IG60 gives you the vision to see before you spend.