Boost Sales: Understand Your eCommerce Order Confirmation Rate

New Metric: Order Confirmation Rate on IG60

30/06/2026 15:00:52
We've added a new statistics widget: the order confirmation rate.

This indicator measures the percentage of orders actually confirmed compared to the total number of orders.

The calculation automatically adapts to your workflow:

🚚 If you use a synchronized delivery company:
The rate is calculated from synchronized orders whose carrier status is different from Pending or Canceled, compared to the total number of orders.

📞 Otherwise, if you use call tracking:
The rate is calculated from orders with the status Call Made, compared to the total number of orders.

📊 Available at all levels

The confirmation rate is now displayed:

🌍 Globally for your store

📦 By product

🗂️ By category

📚 By collection

🎯 Why is it useful?

The confirmation rate is an excellent indicator of the quality of your confirmation script and the effectiveness of your confirmation team.

👉 A low confirmation rate can alert you to the need to improve your sales pitch, your confirmation process, or to analyze which products generate the most rejections.

Conversely, a high rate confirms that your confirmation method is effective and helps you identify the products that convert best, so you can replicate these best practices across your entire catalog. 📈

Result:

📞 Precise tracking of the confirmation rate

📊 Comparison by product, category, and collection

🎯 More comprehensive analysis of your sales funnel

🚀 Better decisions to improve your sales performance.