Split Testing (A/B Testing) is Now Live on IG60!

Following the ability to make your products visible via link only, we are taking things even further!

Hesitating between two prices? Two images? Two landing pages? Or even two completely different offers?

You no longer need to guess which one performs best. You can now test multiple variants with your audience and compare their results directly from IG60.

🚀 How does it work?

1. Create your test

Start by duplicating your product to create as many versions as necessary (2 or more).

Customize each version based on what you want to test:

• Price: 49 TND vs 59 TND.

• Main image: Version A vs Version B.

• Landing page: Two different layouts.

• Offer: Single product vs promotional bundle.

You can freely edit each version: price, images, title, description, landing page content, or other elements.

Once your variants are ready, go to Products → A/B Testing to group them into a single test.

💡 Tip: You can keep your original product as the main variant and create link-only copies to test new ideas without altering your public offer.

2. Share a single link for all your variants

IG60 generates a unique link for your campaign, for example:

yourstore.com/t/my-test

Embed this link in your Facebook, TikTok, or Google ads.

IG60 automatically assigns a variant to each visitor, respecting the traffic distribution percentages you defined.

During each visit, IG60 selects a variant according to the proportions configured for your test.

3. Keep your best-seller while testing new ideas

Already have a product generating great results? No need to risk replacing your current offer right away!

For example, you can:

• Send 80% of traffic to your current product.

• Send the remaining 20% to one or more new variants.

This lets you test a new price, a new image, or an optimized landing page while continuing to leverage your already successful offer.

4. Analyze results in real time

Track essential metrics for each variant:

• 👁️ Number of visits.

• 🛒 Number of orders.

• 💰 Revenue generated.

• 📈 Conversion rate.

• 📞 Confirmation rate.

• 🚚 Delivery rate (COD).

This allows you to compare not only which variant generates the most orders, but above all which one yields the best results all the way to delivery.

5. Choose your winning variant

Once your test is complete, select the winning variant. You can then direct all campaign traffic to that winning offer.

👥 Work with your team

Working with a Media Buyer or multiple collaborators?

A new dedicated role lets you grant them access to A/B testing management directly from user management.

🎯 Why it matters

An ad that generates many orders isn't necessarily the most profitable.

A different price, a better image, or a more convincing landing page can make a real difference to your bottom line.

Best of all, you no longer need to launch multiple campaigns with different links to compare your offers.

Stop guessing. Test, measure, and let the data decide!

⚡ Available now! Head over to Products → A/B Testing to launch your first campaign.