New Facebook Conversion API Events: Boost Ad Optimization with Content View on IG60
12/10/2025 01:29:27
In addition to the Sales event, we've added the Content View event for the Conversion API.
This means that:
Every time a visitor views a product on your store, this event is automatically sent to Facebook via our server, even if the customer uses an ad blocker or an iOS device that blocks ad scripts.
Facebook can thus better optimize your ads by identifying the products that genuinely interest your visitors, even if no sale has been made yet.
The result: more reliable and precise tracking, and more effective advertising campaigns thanks to complete and actionable data.
