🔔 Update: Meta InitiateCheckout Event Now Triggers Automatically

When the Abandoned Cart option is active, the InitiateCheckout (Payment Initiated) event is now sent to Meta/Facebook as soon as the customer enters a valid phone number or email in the cart/Express checkout.

This means that:

✔ The start of the checkout process is detected earlier

✔ Meta can optimize your campaigns more effectively

✔ You can retarget customers who show real purchase intent

✔ Conversion-oriented ads become more effective

🚀 How to use it in your ads?

You can now use this InitiateCheckout (Payment Initiated) event in:

✔ Your retargeting campaigns

✔ Your custom conversions

✔ Your lookalike audiences

✔ Your event optimizations in Ads Manager

This allows you to achieve:

✨ better performance

✨ improved conversion tracking

✨ more precise optimization for hot leads